We like to think of ourselves as the cashflow guys. But sometimes, you really need to work on your mindset to build cashflow.  We can tell you all the greatest strategies in the world to build cashflow (and we like to think we do in our Canadian Cashflownaire membership 😉), but you also need to work on your mindset and skills to implement some of these strategies.

Thus, this little ditty explains the most important skill that anyone can possess.

The Most Important Skill to Possess in your Business

No matter what business you are in, the concept it always the same.  You are simply offering a product or service in exchange for money.

In order for business to succeed, a transaction must occur.

In order for a transaction to occur, a sale must be made. 

Think about any business.

Let’s take a vegetable farmer for example.  For a farmer to succeed, they need to be able to sell whatever vegetable they grow for a profit. They can grow the absolute best vegetable in the world, but if they can’t get it onto a shelf and onto the consumer’s plate, their growing skills are useless.

Now, let’s use an accountant for example.  They need to sell their services in exchange for the money they charge for the service.  They do good work for their clients and then they ask for referrals. When they are asking for referrals, they are really selling themselves in hopes of creating a new transaction.   

How about your real estate business?  Well, you first need to sell your house to prospective tenants.  Then, when you are ready to cash in, you need to sell it to prospective buyers.  Heck, in that whole process, you have to sell it to the bank, sell it to your insurance company, sell it to the appraiser, and so on and so on.

Thus, the most important skill to possess in your business is the skill of sales.

There it is.  I said it.  The dreaded words.  You need to become a salesman.  Everyone who hears salesman thinks of a sleazy salesman.

But sales really shouldn’t be sleazy. 

Sales shouldn’t be pushy. 

From my experience, the best “salesman” is someone that adds value and truly cares.

Take us for example.  We sell everyday.  We try to offer some good information that we feel is helpful in these emails, and then we sell our membership or courses that provide more information and advice on the subjects we talk about.   But, we like to think that we don’t sell in a pushy or sleazy way.

We like to think that we sell to you by adding value.  We consistently offer free content and advice.  Every free piece of content we offer, whether it is an email, a free report, a free master class, is our attempt at making a sale.  The hope is that you find that advice valuable and subscribe to our membership.  Notice that we’re never being sleazy or pushy about it.

In business, our belief is that our customers should never feel pressured when working with us.

A good salesman sells on reputation and service.  Everything else will fall into place. 

I do it in my insurance business. Vince does it with his baking clients. And we do it together with our rentals and home building company as well.

If you want to go build real income in your life, you NEED to learn how to sell.

Sell yourself, sell your product, sell your services.  You may have the best product or service in the world, but if you can’t communicate how it can benefit your customers, then whatever business you are in, it will fail.    

Sales is not a difficult thing. It is a mindset.  You need to find out what a person’s problem is and then you need to provide a solution.  Once you have the solution, you just need to present it. Not all of your prospects will buy from you.  And that is ok. Most will still appreciate you bringing the problem and solution to their attention.

Those who can’t sell will forever work for someone else that can.

I hope this sheds some light and makes you think about improving your sales skills.


Vince & Mike

P.S. If you take our advice and want to hone you sales skill, here are some recommended books to help:

  1. Think and Grow Rich by Napolean Hill
  2. How to Win Friends and Influence People by Dale Carnegie
  3. The Ultimate Sales Letter by Dan S. Kennedy